EMERGENCY MITIGATION, PREPAREDNESS,RESPONSE & RECOVERY 2009

Onward to a region of disaster-resilient nations and safer communities through early warning systems andnew technologies, strong global public-privatepartnerships and regional capacity-building

Grand Copthorne Waterfront Level 2, Singapore, 7-8 October 2009

Dear colleague,

“The need for business continuity and disaster recovery has come to the fore in the light of a possible H1N1 outbreak that could impale firms. However, most businesses have yet to fully understand what is involved, thinking that business continuity and disaster recovery is just an IT exercise.”- The Straits Times, 10 June 2009

The recent Air France crash in Brazil killing 228 people on board, the outbreak of Influenza A virus subtype H1N1 bringing 100 casualties in less than a month, the Victorian bushfire killing 200 adults and children one fine day in February this year and hundreds of thousands of casualties and survivors from last year’s Cyclone Nargis in Myanmar resulted from disasters that prompted emergency managers and disaster experts to converge in an impactful 2-day Asia-Pacific World conference, Emergency Mitigation, Preparedness, Response and Recovery 2009 (EMPRR 2009), on 7-8 October 2009 at the Grand Copthorne Waterfront Singapore organised by the AMG Center for Business Strategy and Tactics (CBST).

With the impetus from the 2005 Hyogo Framework for Action, the global instrument for promoting disaster preparedness, “governments and firms are now focusing heavily on risk reduction, aside from response,” said Adelina Kamal, Head, ASEAN DMHAD. Pundits say that ideally the CEO or the business decision-maker should lead (business continuity and disaster management) efforts as the potential impact of a disaster especially on the industry, public and profitability is dire. (source: Straits Times)

Ideally the CEO or the business decision-maker should lead (business continuity and disaster management) efforts as the potential impact of a disaster especially on the industry, public and profitability is dire.“When you are in a bottoming economy, you can’t afford to make mistakes. Your processes should be 101% resilient to potential disasters that could harm your business and the community,” said CBST Director Francis Mercado.

The EMPRR 2009 Asia Pacific Convention and Exhibition is attended by industry leaders, decision makers, international players in charge of emergency management, risk management and business continuity from all over Asia Pacific, including ASEAN Head of Disaster Management & Humanitarian Assistance Division Adelina Kamal, SCDF Commissioner Peter Lim, Undersecretary of Maritime Transport Tom Lantion, NSWFB Commissioner Mark Whybro, IAEM Asia Pacific President Nathaniel Forbes, Le Commissaire Divisionnaire Yves GODIVEAU (Attaché régional de sécurité intérieure à Singapour).

The impetus for this conference is fourfold:

1) Grave disasters can be avoided if early warning technologies were available and implemented

2) A unique kind of alertness and preparation is critical and should be available even without early warning

3) Government readiness for disasters is strengthened with the recognition that emergency response is not just an ad-hoc function but a full time

4) In face of disasters, your neighbours are your best allies – therefore regional cooperation and readiness have to exist readily for effective disaster management

The international convention aims to achieve a region of disaster-resilient nations and safer communities, through early warning systems and new technologies, strong global public-private partnerships and regional capacity-building.

Delegates will also pick up early updates on current regional regulations, national government initiatives and industry partnerships on emergency management and benchmarking.Please contact Paul Adams for information on sponsorships, exhibition, partnerships, speaking slots or delegate registration:· Call +65 6844 2080· Fax +65 6844 2060, or· Email info@arcmediaglobal.com (subject line: EMPRR 2009)· For more info, kindly visit www.arcmediaglobal.com/emprr09

Please include your name, job title, company name, direct telephone and email address in your fax or email, and we will call you back.

Special super early bird discounts of up to 30% apply to sponsorship agreements and delegate registrations finalised before 30 June 2009.We look forward to welcoming you in October in Singapore!

Sincerely,
Paul Adams
Marketing Manager
EMPRR 2009 Desk
AMG CBST